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Keywords: strategy maps
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Journal Articles
Journal of Management Accounting Research (2019) 31 (3): 83–98.
Published: 01 September 2019
...Syrus Islam ABSTRACT Although a firm's strategy map is likely to evolve over time, empirical research on the evolution of strategy maps is largely underexplored. Drawing on fieldwork, this study examines strategy map evolution from a value creation perspective. The findings show that a firm's...