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Keywords: viewer engagement
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Journal Articles
Journal:
Journal of Information Systems
Journal of Information Systems (2024) 38 (3): 7–22.
Published: 01 November 2024
...Xu Cheng (Joyce); Shih-Hui Hsiao (Steven); Tony L. J. Lin ABSTRACT This study investigates the impact of distributed streams on viewer engagement. Using the difference-in-differences (DiD) method, viewer engagement is analyzed based on whether the stream contains game updates. The research dataset...
