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Keywords: management control systems
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Journal Articles
Journal:
Journal of Information Systems
Journal of Information Systems (2024) 38 (3): 7–22.
Published: 01 November 2024
... the need for management control systems to incorporate viewer engagement metrics. This integration aids in making informed decisions within the streaming industry and highlights the critical role of data analytics in improving performance. Data Availability: Data will be made available on request. JEL...
