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Keywords: grassroots diffusion
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Journal Articles
Grassroots Adoption of Cloud-Based Storage Solutions
Available to Purchase
Journal:
Journal of Information Systems
Journal of Information Systems (2020) 34 (3): 213–232.
Published: 01 September 2020
... or sanction is defined as “grassroots diffusion.” While a plethora of research studies have focused on factors contributing to individuals' technology adoption decisions, these studies have failed to understand the factors that contribute to technology adoption and continuance usage through the grassroots...
