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Keywords: customer profitability
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Journal Articles
Journal:
Journal of Information Systems
Journal of Information Systems (2015) 29 (3): 151–164.
Published: 01 September 2015
... to increase customer profitability and identify future profitable customers. We conclude by suggesting and discussing some of the obstacles and research opportunities that this vision presents to the accounting field. The future of the accountancy profession lies at the intersection of finance...