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Keywords: content strategy
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Journal Articles
Journal:
Journal of Information Systems
Journal of Information Systems (2024) 38 (3): 7–22.
Published: 01 November 2024
... of Marketing & Business Information Systems, Glassboro, NJ, USA; Tony L. J. Lin, Rowan University, Rohrer College of Business, Department of Accounting and Finance, Glassboro, NJ, USA. content strategy management control systems viewer engagement digital marketing In an era where...
