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Keywords: YouTube
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Journal Articles
Journal of Information Systems (2015) 29 (3): 35–50.
Published: 01 September 2015
...Enrique Bonsón; Michaela Bednárová ABSTRACT CSR reporting is gaining momentum among Eurozone companies. The objective of this paper is to provide evidence regarding companies using YouTube as a communication and engagement channel for sustainability issues. Legitimacy theory and stakeholder theory...