A Case Study in Managing the Analytics “Iceberg”: Data Cleaning and Management using Alteryx

Ann O'Brien thanks the Wisconsin School of Business Master of Accountancy program students Rui Ma, Taylor Sekel, and the Spring 2020 Capstone class. Dan Stone thanks Michael (Chuancai) Zhang for his contributions to the case. Thanks also to the editor and three anonymous reviews for helpful comments and suggestions on the case. Ann O'Brien thanks the PwC Foundation Inquiries Program and the University of Wisconsin, Wisconsin School of Business for financial support for this project. Dan N. Stone thanks the University of Kentucky, the Gatton College of Business and Management, and the Von Allmen School of Accountancy for financial support of this research.

Ann O'Brien, University of Wisconsin–Madison, School of Business, Accounting and Information Systems, Madison, WI, USA; Dan N. Stone, University of Kentucky, Gatton College of Business and Economics, Von Allmen School of Accounting, Lexington, KY, USA.

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Supplemental material can be accessed by clicking the link in Appendix A.

Editor's note: Accepted by Alexander John Sannella.