The purpose of this paper is to present a case study summarizing some of the issues associated with KPMG's knowledge management system and their recent adoption of social media for collaboration and knowledge management. In particular, this case examines KPMG's knowledge management initiative starting roughly when Robert Armacost was hired to lead the global firm's efforts in knowledge management, from 2007 through 2014, with KPMG's adoption of social media as part of their knowledge management system. This case study shows a fundamental and strategic shift in knowledge management at KPMG from focusing on content to including collaboration. In addition, this paper illustrates some of the advantages of including enterprise social media as part of the knowledge management system.

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