For most of the questions, student responses will vary as there is not a single “right” answer for the each of the questions. Therefore, we offer suggested solutions to the case requirement questions and give instructors guidance on what is to be expected from student responses and common problems that students encounter. This case can be assigned using an instructor-selected subset of the questions; these Teaching Notes review all questions and discuss how some of the questions may be inter-related.
The first part of this question asks students to describe how quality might be defined by Rebecca's customers. Typically, students will draw upon their experiences as patrons of local coffee shops as well as information from the case. Most students can easily identify that the products and service should be high quality—however, trying to identify what “high quality” means is important. For example, one group said: “Being able to charge...
