This case is suitable for financial accounting and international accounting courses at the intermediate and advanced levels for undergraduates as well as graduate students. The case is scalable, and instructors can choose from multiple sections of the case and different case questions to tailor the case difficulty to their students' learning needs.

The Teaching Notes below contain suggested solutions to the case questions. The solutions should be viewed as relatively comprehensive answers.

The majority of Alibaba Group's revenues are generated from online marketing services, primarily pay-per-click advertising, which generates 45.3 percent of revenues for the fiscal year ended March 31, 2014. Pay-per-click is an Internet advertising model in which advertisers pay the website a service fee when the advertisement is clicked. Alibaba Group's pay-per-click advertising services allow sellers to bid for keywords that match the sellers' product or service listings and appear in search results. The positioning and price of...

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