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Keywords: value creation through customer profitability
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Journal Articles
Issues in Accounting Education (2011) 26 (2): 421–438.
Published: 01 May 2011
... creation through customer profitability Improving shareholder value at Durable Glove, Inc. 2 depends upon Brown and Smith's customer management decisions. Phil Brown is Durable Glove's chief executive officer (CEO). John Smith is Durable Glove's chief financial officer (CFO...
Includes: Supplementary data