... value simulation scenario analysis uncertainty Monte Carlo analysis Azure Lodging, Inc. was founded in the mid-1960s in the Milwaukee, Wisconsin suburb of Brookfield. As a family-owned business, the firm initially expanded by building hotels first in the Milwaukee area and, later...

...Patricia Everaert; Dan W. Swenson ABSTRACT This active learning exercise simulates the target costing process and demonstrates how a management theory (goal setting theory) is relevant to a business improvement initiative (target costing). As part of the target costing simulation, student...