ABSTRACT
This teaching case focuses on developing a data analytics mindset and students’ technology agility through an accounting-oriented, data analytics project. The case covers the sales-to-cash receipts cycle of a fictional tennis equipment company. Students work with seven different raw data files to create two deliverables for their client: a full data analytics report and a synthesized visualization report. A business consulting experience is simulated where the students utilize their accounting knowledge and acumen to craft their own questions of the data instead of relying on instructor-provided questions. Students draw business conclusions from their analysis and must succinctly convey those conclusions through the data analytics report and the presentation, including visualizations. As the case is tool agnostic, instructors can choose from a variety of data analytics and visualization tools (e.g., Alteryx, Excel, Power BI, Tableau, IDEA) to solve the case, thereby potentially increasing the overall technology agility of students.
