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Keywords: conformity pressure
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Journal Articles
Behavioral Research in Accounting (2018) 30 (2): 23–36.
Published: 01 September 2018
...Alisa G. Brink; Andrea Gouldman; Lisa M. Victoravich ABSTRACT This study uses an experiment to investigate how an organization's risk appetite statement (conservative versus aggressive) and source of social pressure (conformity pressure from a peer versus obedience pressure from a superior...