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Keywords: product differentiation
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Journal Articles
AUDITING: A Journal of Practice & Theory (2011) 30 (4): 191–222.
Published: 01 November 2011
... in an industry similar in terms of product (audit) quality and price (audit fees)? Our analyses suggest that the audit market is characterized by a type of segmentation in which some specialists pursue product differentiation strategies, focusing more extensively on the acquisition of requisite expertise, while...