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Keywords: market segmentation
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Journal Articles
AUDITING: A Journal of Practice & Theory (2011) 30 (4): 191–222.
Published: 01 November 2011
.... industry specialization market segmentation audit quality audit fees auditor market share product differentiation According to Porter (1985 ), firms adopt one of two competitive strategies—product differentiation or cost minimization. Either they attempt to differentiate their product from...