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Keywords: willingness to pay
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Journal Articles
Journal:
The Accounting Review
The Accounting Review (2020) 95 (2): 141–165.
Published: 01 March 2020
...' willingness to pay (WTP) more for shares of a firm using higher FRQ than a competing firm using lower FRQ. We also provide process evidence that investors perceive higher FRQ as cooperative behavior by measuring their affective responses and cognitive beliefs, which mediate the influence of audit commentary...