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Keywords: stretch targets
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Journal Articles
The Accounting Review (2019) 94 (3): 345–371.
Published: 01 May 2019
...Jan A. Pfister; Kari Lukka ABSTRACT This field study investigates an empirical setting where the introduction of new formal results controls—stretch targets for productivity that are seemingly unachievable with current process efficiencies—is associated with high productivity gains over extended...