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Keywords: sales growth
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Journal Articles
The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements
Available to Purchase
Journal:
The Accounting Review
The Accounting Review (2024) 99 (3): 259–285.
Published: 01 May 2024
... sales growth. To maximize identification, we document a positive and statistically significant CERC in a controlled experiment. Our findings demonstrate the importance of earnings to an important stakeholder. Data Availability: Data are available from the sources cited in the text. JEL...
Includes: Supplementary data
