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Keywords: revenues
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Journal Articles
Journal:
The Accounting Review
The Accounting Review 1–26.
Published: 12 December 2024
... decisions and outcomes. We measure customers’ propensity to return using the frequency, distance, duration, and timing of their past visits to a firm’s retail locations. We find a positive association between customers’ propensity to return and the persistence of the firm’s revenues and earnings. We also...