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Keywords: external stakeholders
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Journal Articles
The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements
Available to Purchase
Journal:
The Accounting Review
The Accounting Review (2024) 99 (3): 259–285.
Published: 01 May 2024
... perceptions event study external stakeholders brand value real effects sales growth We thank Sarah L. C. Zechman (editor), two anonymous reviewers, and workshop participants at the University of Maryland, University of Illinois Urbana-Champaign, University of Minnesota, Carnegie Mellon...
Includes: Supplementary data
