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Keywords: customers
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Journal Articles
Customer Shopping Behavior and the Persistence of Revenues and Earnings
Available to Purchase
Journal:
The Accounting Review
The Accounting Review (2025) 100 (3): 307–332.
Published: 01 May 2025
...Hengda Jin; Stephen R. Stubben; Karen Ton ABSTRACT Using GPS location data from customers’ mobile devices, we develop measures of customer shopping behavior intended to capture the likelihood that customers will shop again in the future, and we examine their associations with firms’ financial...
