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Keywords: consumer perceptions
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Journal Articles
The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements
Available to Purchase
Journal:
The Accounting Review
The Accounting Review (2024) 99 (3): 259–285.
Published: 01 May 2024
...Michael D. Kimbrough; Neeru Paharia; Xu Wang (Frank); Sijing Wei ABSTRACT We provide evidence from the first short-window event study of consumers’ perceptual responses to earnings announcements using daily consumer perception data. We document a positive association between the change...
Includes: Supplementary data