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Keywords: consumer earnings response coefficient (CERC)
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Journal Articles
The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements
Available to Purchase
Journal:
The Accounting Review
The Accounting Review (2024) 99 (3): 259–285.
Published: 01 May 2024
... in consumers’ overall perceptions of a brand at the time of the earnings announcement and the earnings surprise—that is, a positive consumer earnings response coefficient (CERC). CERC is larger when there is greater traditional news or social media activity, indicating that news dissemination is an important...
Includes: Supplementary data
