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Keywords: technology acceptance model (TAM)
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Journal Articles
Journal:
Accounting Horizons
Accounting Horizons 1–19.
Published: 29 July 2024
... tasks. However, they plan to use ChatGPT for more value-added tasks in the future. Leveraging a modified technology acceptance model (TAM), we find that perceived usefulness, perceived ease of use, and personal innovativeness are three factors encouraging ChatGPT adoption. However, perceived risk...
