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Keywords: source credibility
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Journal Articles
Accounting Horizons (2018) 32 (1): 53–63.
Published: 01 March 2018
... in the psychological literature, dating back to the 1950s (e.g., Hovland and Weiss 1951 ; Hovland and Mandell 1952 ), regarding the issue of source credibility and how source credibility influences judgment. 2 The general conclusion is that the higher the source credibility, the more persuasive...