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Keywords: mental accounting
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Journal Articles
Journal:
Accounting Horizons
Accounting Horizons (2023) 37 (3): 103–115.
Published: 01 September 2023
... has yet to examine the relative effectiveness of tangible incentives (e.g., gift cards, incentive travel, and merchandise) in promoting these prosocial behaviors. Motivated by mental accounting theory, our study experimentally tests and finds that the type of reward offered (cash versus. tangible...
