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Journal Articles
Accounting Horizons (2021) 35 (2): 5–25.
Published: 01 June 2021
... to meet evolving market expectations ( Byrnes et al. 2018 ; Forbes Insights 2017 , 2018 ). This paper provides commentary on how data analytics knowledge should be required of the profession. We discuss the current business environment, Big Data, and the existing data analytics efforts made...