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Keywords: donor confidence
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Journal Articles
Journal:
Accounting Horizons
Accounting Horizons (2012) 26 (1): 111–123.
Published: 01 March 2012
... that a nonprofit organization's financial efficiency indirectly influences individual donations through its effect on donors' confidence. We also find that a nonprofit organization receives significantly more donations when it allows donors to restrict donations to their preferred choices than when it does...