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Keywords: customer centricity
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Journal Articles
Accounting Horizons (2024) 38 (4): 1–29.
Published: 01 December 2024
... insights into the use of customer analytics in performance measurement and reporting systems. Second, our research sheds light on how customer analytics are integrated into performance measurement and reporting systems in response to a customer-centric strategy, with a particular emphasis on subscription...
Includes: Supplementary data