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Keywords: customer accounting
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Journal Articles
Journal:
Accounting Horizons
Accounting Horizons (2024) 38 (4): 1–29.
Published: 01 December 2024
..., Lilien, Moorman, Fiedler, and Großmaß 2020 ). Accounting researchers use instead the label customer accounting as an umbrella term defined as “all accounting practices directed toward appraising profit, sales, or present value of earnings relating to a customer or group of customers” ( Guilding...
Includes: Supplementary data