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Keywords: conformity
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Journal Articles
Controls and the Asymmetric Stickiness of Norms
Available to Purchase
Journal:
Accounting Horizons
Accounting Horizons (2019) 33 (4): 119–143.
Published: 01 December 2019
... controls are weak and subsequently strengthened. We also provide evidence that individuals conform more to social norms that conflict with the behavior that changes in formal controls induce. Finally, we find that individuals preferentially attend and conform to the self-interested actions of peers...
