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Keywords: brand equity
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Journal Articles
Journal:
Accounting Horizons
Accounting Horizons (2021) 35 (3): 93–112.
Published: 01 September 2021
.... They center on the fundamental difference between audit and law practices, brand equity considerations, and culture changes within the Big 4. We thank Bertrand Malsch (editor), two anonymous reviewers, Brian Ballou, Dain Donelson, Michele Frank, Jordan Lowe, Jonathan Pyzoha, and Andrew Reffett...