1-1 of 1
Keywords: brand equity
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Accounting Horizons (2021) 35 (3): 93–112.
Published: 01 September 2021
.... They center on the fundamental difference between audit and law practices, brand equity considerations, and culture changes within the Big 4. We thank Bertrand Malsch (editor), two anonymous reviewers, Brian Ballou, Dain Donelson, Michele Frank, Jordan Lowe, Jonathan Pyzoha, and Andrew Reffett...