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Keywords: Big 4 firms
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Journal Articles
Journal Articles
Accounting Horizons (2012) 26 (2): 239–264.
Published: 01 June 2012
... Ajzen's (1991 ) theory of planned behavior to examine the reasons why some accountants seek careers at Big 4 firms, while other accountants seek careers at non-Big 4 firms. We survey accounting students and find that attitudes, subjective norms, and perceived behavioral control each influence firm-choice...